The tech race towards ultimate perfection will never end, and smart IT engineers will do everything to perpetuate it. One minute you adopt the most progressive technology, and just a few minutes later, you find yourself in need of modernizing it. What a shame! But it’s not up to us to stave off the ever-evolving world. Therefore, we have to comply and adjust our business plans to accommodate the latest advancements. So, let’s take a look at the 10 web trends, either to be aware of them or to implement them right off.
Table of contents
- Progressive Web Apps (PWA)
- Single-Page Applications (SPA)
- Cross-Platform Capabilities
- Mobile-First Development
- AI Assistance
- Blockchain and Web3
- Serverless Architecture
- Content Personalization
- Voice Search Optimization
Native-Like Experience With Progressive Web Apps (PWA)
PWAs are, in essence, websites that feel exactly like native apps. They can send users notifications and work offline. Most importantly, a PWA won’t occupy your phone’s space with all the load of a full-fledged native app as it works inside a browser. For example, Instagram and Spotify are among those that have both native apps and fully functioning PWAs so that their audiences can choose the most convenient way to use the services.
Sublime UX With Single-Page Applications (SPA)
Single-page applications are exactly what the name suggests. It resembles a never-ending feed that you can scroll and scroll while the content is updated automatically. When a client first visits an SPA, a so-called app shell is downloaded. Then, as they continue to browse or push the "next" button, the SPA fetches only the materials for the updated UI and presents the user with new content. The epitome of a SPA are Airbnb and Netflix.
Cross-Platform Capabilities With Responsive Design
As you already understand from the previous points, users seek a sublime experience. If ten years ago we could meekly put up with the fact that some features just wouldn’t work on our mobile browsers, today we feel nothing but irritation. That’s why modern web applications are built to automatically adjust to the client’s browser and device configurations. So, regardless of screen size or platform, an app should remain user-friendly and provide the same functionality.
Prioritizing Mobile Devices With Mobile-First Development
Building an app for the desktop first is an obsolete approach. In the first quarter of 2023, more than 58% of traffic was generated from mobile devices. You can see this by simply looking around: everyone is holding their phones. Today, web developers design an app for mobile and only then adjust it for a desktop version. But it’s not only about clients’ preferences: mobile devices have a smaller screen size; hence, the space is more limited in terms of features and icons. This is why it’s more feasible to deal with the concise contents of a mobile app first and then go into the details of its larger counterparts.
Profound Analysis and Security With AI Assistance
Artificial Intelligence has already become an integral part of our software and is planning to expand its scope of application. AI and its subsets help businesses receive accurate business predictions and give preemptive responses to problems. Besides being excellent for marketing, in combination with other tools like blockchain AI, it can fortify the security system of your software.
Actually, AI is not only about recognizing and analyzing patterns; it’s also about Machine Learning’s ability to learn on the go, Natural Language Processing (NLP) sentiment analysis, and a lot more. All these are employed in AI-driven chatbots and virtual assistants, which work much faster than human customer support workers and continually improve their conversation skills with clients. The rapid and accurate response will enhance customer satisfaction and, of course, avoid unnecessary frustration from a long wait.
Secure Internet Transactions With Blockchain and Web3
Blockchain has extended its competencies beyond cryptocurrency and given rise to a whole new version of the internet, Web3. It’s based on blockchain: its transparency and decentralized nature. Blockchain itself is a highly secure technology, for it boils down to storing data in separated blocks that are all connected to each other and each encrypted according to the contents of the previous block. Suffice it to say that it was much easier for a hacker to intrude on one single database than this chain.
So, basically, Web3 aims to give users more control over their data and digital assets so that they can directly own and manage them through cryptographic keys and digital wallets. New decentralized applications (dApps) will be leveraged there that run on a decentralized network and not on one server. This enables peer-to-peer transactions without intermediaries. The elimination of the intermediary is also facilitated by blockchain-based smart contracts that are automatically executed when certain conditions are met, allowing two parties to trust each other.
Cutting Expenses With Serverless Architecture
No, it doesn’t mean that there are no servers involved at all, but dealing with them is no longer the problem of developers. Serverless architecture is primarily associated with big cloud server providers like AWS, which will host the back-end part for you, including the management of databases and storage. At the same time, some open-source platforms, like Apache OpenWhisk, allow for the implementation of serverless functions as well.
This approach allows businesses to reduce the costs of on-premises server maintenance, scale the traffic capacity whenever an app experiences peak demands, and decrease it if it falls.
Attention to Each Client With Content Personalization
63% of users, according to Google, are more inclined to buy products if they receive personalized recommendations. And, let’s be honest, don’t we all like it when an app we use offers us the product we are most in need of? For this opportunity, we need to praise AI, but not only. For example, IoT technology integrated into an app can help identify the location of a user or analyze information from their wearables based on which offers them the products and services they’ll be ready to buy.
Any industry can benefit from content personalization. For example, personal finance apps can send users unique advice according to their spending patterns, while clinics can offer patients the appropriate diagnostic services according to their latest medical records.
Reaching a Wider Audience With Voice Search Optimization
The number of voice assistant users is already 125.2 million in 2023, considering that it’s only the middle of the year! This number is already higher than the entire 2022 and is expected to grow as technology becomes more advanced. Why waste energy typing if you can make an inquiry with your voice alone, right? It’s fast and convenient, so as a web app owner, you need to extend your SEO strategy and optimize the content for voice search by making keywords more conversational and question-based.
Technology Stack: Web Development Frameworks
Platforms streamline the work of developers by providing them with the basic structural parts of the future app. A developer, in turn, writes the unique parts of the code specific to a given project. Some of them are used for front-end or back-end, and some are dedicated to building mobile apps. But we’re more concerned about web development trends today, so let’s enlist some of the most popular frameworks at this moment.
- Django uses Python as a programming language and allows for the implementation of security features right inside the framework, so it’s perfect for web apps that require robust security measures.
- Rails is a Ruby-based, beginner-friendly framework that’s primarily used for eCommerce, CMS, and SaaS development.
Keep in mind that developers opt for this or that platform according to the specifications of a future app, so there’s no one-size-fits-all solution.
Web development trends will keep emerging day by day, and it’s impossible to catch up on all of them, let alone their implementation. But, at least, we need to try to keep up with the times and modernize parts of our web apps to reap profits from satisfied and happy clients. If you’re worried about finances, remember that every expensive solution always has a more affordable counterpart. This is why it’s almost impossible to hinder the innovation of your business.
Meanwhile, we’ll keep updating you on the newest technologies and advancements in the industry to make sure you never lose your competitive advantage!
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